References
1 Hubspot, The Evolution of Advertising, June 2013
2 Tristan Summerscale, ‘Mobile advertising: the evolution of the revolution’ in marketingweek.co.uk, Nov 2013
3 Richard Dodd, British Retail Consortium in a BBC new report, 2010
4 The effect of weather on consumer spending in The Journal of Retailing and Consumer Services, 17 (2010)
5 Allianz Risk Transfer Group ‘The Weather Business - How companies can protect against increasing weather volatility’, 2013
6 ‘Human Swarm’ documentary, Jimmy Doherty for Channel 4, May 2013
7 Lara O’Reilly, ‘Why weather is an ‘easy win’ for marketers’, in marketingweek.co.uk, Jan 2014
8 Mindi Chahal, ‘How the weather affects marketing’ in marketingweek.co.uk, Feb 2014
9 Mindi Chahal, ‘How the weather affects marketing’ in marketingweek.co.uk, Feb 2014
10 Lara O’Reilly, ‘Why weather is an ‘easy win’ for marketers’, in marketingweek.co.uk, Lara O’Reilly Jan 2014
