Resources

A comprehensive guide to weather based marketing. Contains techniques and tips for planning and executing a weather responsive marketing campaign from scratch.

Learn how how to utilize weather to significantly improve marketing performance.

Study showing the enormous impact weather has on consumer spending patterns.

Small changes in weather significantly impact economic activity across every sector in every US state.

This study analyses the effect of temperature on consumer decisions and product preference.

This study evaluates to what extent the ambient temperature affects the consumer's buying decisions.